Episode 67: Psychologist Turned $100k/Month Coach with Carly Anna


Carly is the CEO and Head Coach at The Midas Academy - an academy where entrepreneurs build their wealth through growing their impact and fulfillment. She holds a Masters's in Psychology and over a decade of experience in the field of psychology but transitioned to coaching to have more agency over her impact, her lifestyle, and her wealth.

Listen on Apple: https://apple.co/3wYO8Vq

Listen on Spotify: https://spoti.fi/3Qk9bbC

Watch on YouTube: https://youtu.be/FIC396j-2G8

Connect with Carly:

Website: www.themidasacademy.com

Instagram: @themidasacademy


Work with Emily:

Website: https://www.emilywilcox.com/work-with-me

Facebook: https://www.facebook.com/emilyjwilcox1/

Instagram: https://www.instagram.com/em.makes.money

Money Wounds Quiz: https://www.emilywilcox.com/quiz

Send a DM to inquire about open coaching & masterminds or go to https://www.emilywilcox.com/products

Join our free Telegram Community, The Money Club: https://t.me/+JkOcBKu82KIyOWRh



Hello, beautiful souls. Today's episode is so, so good and before we jump in, I have some exciting news to share. If you've ever wondered where you're blocking money, this is for you. I've created a free quiz to diagnose your money wounds so you can heal them and unblock yourself to receive more money.

Just go to money.woundsquiz.com and answer six quick questions to get your insanely accurate and potent results. And if you're loving my vibe and want to work one on one to call in more feminine energy wealth, I would love to hear from you. You can shoot me a DM on social media or go to emilywilcox.com to learn more.

Hello. And welcome back to the Em Makes Money show. I am so happy to be joined here by Carly, who is the CEO and head coach at the Midas academy, an academy where entrepreneurs build their wealth through growing their impact and fulfillment. She's got a master's in psychology over a decade of experience in that field, but then transitioned to coaching in 2017, just to have more agency over her impact her lifestyle and her wealth.

So her flagship offer is the mids coach, which is a certification designed to educate and train coaches on a higher standard so that they can make a bigger, psychologically safe transformation for their clients. She lives in New Zealand with her husband and chocolate Labrador and travels the world for new adventures whenever she can.

She just told me she's gonna be coming to California soon, which is where I'm at. So Carly, thank you so much for being here. Welcome to the show.

Carly Anna: Thank you so much for having me Emily. So happy to be here.

Emily: Yeah, so good. So I have a few friends who started out in psychology and then kind of shifted into coaching.

And I know sometimes there's like interesting identity shift that happens because the traditional like therapy community kind of holds their nose at coaches 100%. What was that like for you to sort of claim the title of coach?

Carly Anna: Oh my God. It was such an identity shift. Thank you for bringing that up. Do you know what happened so long ago now?

I actually sometimes forget about it, but man, it was so interesting. So I was still like in my job as a therapist. When I decided to become a coach and me deciding to become a coach was kind of relatively a snap decision for me. It had kind of been floating around in my head for a little bit, but it was just something that came to me one day.

And then I had to figure out how I was going to tell my workplace. All of my peers that I had spent years and years alongside, like, we'd built these careers beside each other. And I remember telling them that I was gonna become a coach and actually most people didn't even know what it was, because this was a few years ago when the coaching industry ISN, it was it what it's now.

But my bosses, they were kind of like, why would you wanna be in an industry that's like not regulated and people don't have to be trained to be in. And why don't you just wanna be a psychologist? It was met with a lot of like, I don't understand it, which is fair enough, given that people just didn't really get what it was at that point in time.

But it was a huge identity shift for me to, I think, not drop because I, a lot of what I do is still very informed by that whole part of my career, but really make that transition from, I thought that I was gonna be a clinical psychologist for 10 years and really like spending a lot of time and energy and money working towards a masters and all of a sudden be like, actually, that's what I want, but I think because I was moving to something that I was so excited about and the promise of freedom and the opportunity to impact in ways that weren't gonna be regulated and that I wasn't gonna be really tied to one modality, or that was really, really exciting for me. So as much of a challenge that it was, yes, I was way more excited and happy to take on that challenge because of what it offered me.

Emily: And I'm also curious because in psychology you're really trained to be more neutral and not share any of your own personal stories or opinions. Right? Like that's just not part of the therapeutic. Relationship. Would that feel difficult when you transitioned into coaching or was that another sort of freedom of expression that you were looking forward to?

Carly Anna: Well, I actually probably had it a little bit different than everyone else, so I worked a lot with kids, so there was actually, and with older, like early teens and things like that. To build that relationship. You actually had to give a bit of yourself. Okay. So that was already kind of part of my Moss brand anyway, and like working with the parents and stuff, they wanted to know things about you.

They wanted to know like who this person was, who was working with their child and it's like that. So I had it differently than everyone else, but yeah, absolutely. It's kind of like, that's what you are trained to do is really be quite IPA and not share a lot of what your details are about your life. You know, I do love that about coaching that people come in and especially with social media and the way that we market people can come into your world and they know so much about you.

Almost nothing about them. So the dynamic is almost shifted sometimes when people come into your world, I don't know if you experience it. It's like they know all of the stuff about your life and you're like, okay. So let me get to know you now.

Emily: Totally. "Let's start from the top. Like, are you married? Do you have kids? Like where do you live?"

Carly Anna: So this other day, when you got ice cream at this place, where was that?

Emily: Absolutely, that's hilarious. Okay. So I imagine you were probably making like a pretty good salary as a psychologist. What did that look

Carly Anna: like? Um, I mean, that was pretty average, to be honest. So when I finished my bachelor's degree, so the way that it works in Australia and New Zealand is that you finish your bachelor's degree.

And then if you wanna be a practicing psychologist, you have to go on and go through a number of years of your master's training. You have to go through year of registration process, and that's quite a lot to get into, especially when you dunno what kind of psychologist you wanna be. And if you wanna do that, there's are big decisions to make it 20.

So I went and worked in the field first and I kind of did it opposite to the way that everyone else did it. So I started working as a behavior therapist first and worked my way up in that job and spent seven years in that job, worked up to being a consultant. So that was where I was working a lot with the parents and teachers and things like that.

And yes, my salary did get better in that time, but by the time I left, I was still only making probably it would've been about like 50 K. Okay. So it's not huge. It's definitely livable, but it's not massive. And that's pretty standard for a psychologist. You're probably not gonna earn above a hundred K as a psych.

Emily: Yeah. Our psychologist here makes six figures

Carly Anna: and that's six figures American as well. So it's different to what we get here, but it's unusual to make that much you'd have to be a professor or work up really, really high in the medical system or something like that. Yeah. Meaning you have to play by all of the.


Emily: I mean, we could go down a whole crazy tangent because as I told you, I lived in Sydney for a year and obviously Australia and New Zealand, different countries, but it was so fascinating for me. I was in pharmaceutical sales at the time and working in psychiatry and just to see the differences in the medical system, it come, yeah.

Completely blew my. But also like doctors in Australia, they weren't making the kind of money that doctors here were, but also the stress level was completely different, so different. And the burden on the patient to be financially responsible is completely different. And so that's not the purpose of this podcast, but it's just, it was so fascinating for me.

So I do forget that sometimes that you're like, yeah, 50 K for a psychologist. I. Oh, right. Cause like just the medical system is so different.

Carly Anna: So different, like most of that is covered, but you have an accident here in New Zealand and every penny right. Is covered by the government.

Emily: Yeah. Meanwhile, like I'm meeting with a new therapist this afternoon and she's out of network for my insurance.

It's a sliding scale between 250 to $500 an hour. I have to pay her cash upfront and then she'll give me a super bill that I can submit to my insurance. And we'll see how much the insurance cover. Yeah, it's a totally different world, but that's, but if you want somebody good, that's what they all do.

Like you just have to be pay cash and then yeah. Hopefully, maybe get some of it reimbursed later. So.

Carly Anna: Isn't it funny though, our responses about paying a therapist that much when we have paid coaches way more than

Emily: that. Oh, totally. And I had to like shift that in my head because I think we do have an entitlement towards like what we believe our medical service is.

And so I was like, okay, if I'm gonna see her once a week, We're talking about if I'm at the bottom of the scale, which like, I don't personally like from an identity perspective, wanna be at the bottom of her scale, right? Yeah. That's a thousand dollars a month cash, which just feels so wild. But then when I was like, okay, what do I wanna pay her?

I was like, I wanna pay her 3, 3, 3. Like, that feels really good. And. I would so happily pay 3 33 to a spiritual medium, or for like a one-off coaching session. And so that actually really helped to like, recontextualize it in my mind. It

Carly Anna: is funny though. Cause I get asked that all the time, how did you make that switch from charging or being paid so little as a psychologist or in field of psychology and then moving into coaching where it's just thousands and thousands of dollars per hour essentially is what people charge.

It's very different world. Well,

Emily: and I see often in my clients and I walk through this myself where. All of my worthiness stuff. All of my unhealthy beliefs around money came up when it came to essentially me being the service beause like I had sold physical products before and there was no issue with that.

But when, if you're basically just buying my time access to me, it was everything came up. Who am I to charge this? What does it look like? Yeah. Over delivering. A LA LA LA LA, the list goes on. So what did that feel like for you?

Carly Anna: The whole charging per hour thing? Cause I think when you start out as a coach, that's really normal is to charge per hour or to charge for a couple of sessions a month and kind of bundle it together.

And because I knew what my company were charging me out at my company were charging me at, I think it was like 130 hundred and $40 an hour. And I was getting paid about 30 or 40 of that. I can't remember exactly per hour. And so for me to, as a coach, the coaching school that I went to was like, you know, started $150 an hour.

So that's a big discrepancy that. Huge to get your head around. And I grappled with that for months, so much so that I actually avoided having clients. I kind of just like dabbled in it while I was still working. Like I avoided having clients for the first few months. Cause I was, I just can't ask for that money from somebody to coach them when I am being paid, basically quarter of.

In my job where I'm doing something so similar. So that was something that took me quite a long time to get my head around. But once I got a taste of it, then I was, oh no, I can do this. But it was just getting over that first half of, yeah. Okay. I am gonna charge that amount for my time and energy. And then of course, once we start charging by value and transformation and what we bring to the client and what we offer to them, then it becomes so much easier.

You know, making that shift is really hard because we've been taught all of our lives. That time is money and time is the value. And the more time that you spend on something, the more you're gonna pay for something. But actually, no, one's really stopped to think about that. And it should be completely the other way around if you totally, you know, create something in half the time, then shouldn't that be more valuable than creating it and double the time.

It's really weird. So, yeah, that was a real, for

Emily: Sure. Like if I went to a contractor and said, build me a house and I was getting quotes and one was, I can build you the exact house you want in two months. And one was like, it's gonna take two years, which one should cost more? Right? Like, I'd wanna pay more to have my house done much faster. 

Carly Anna: It's funny, isn't it? How we can like have one rule for one industry and then a totally different one for another one. So, yeah, and I think psychology and coaching do get compared a lot, but they are very, very different. Psychology is built off. I should say traditional psychology is built off the medical model of helping someone who feels like they are below the baseline.

Get back to baseline. Coaching typically helps someone who's already functioning at baseline or above to move even higher. Not solving something that is broken or fixed, or if you're like, we need help from the medical system to work with. It's really different. So it was a shift and it has been a huge shift, but it's part of it really. And I see every entrepreneur go through that. 

Emily: Absolutely. So talk to me about the Midas Academy and how you got the idea and how you named it.

Carly Anna:  Okay. So the Midas Academy, so the mid academy is the name of my business. But it started out. Do you know the story of king mid? No. So about 50-50 people know that people don't so king minus, this is a Greek legend, so old Greek legends and stuff.

It was, this is always the one that like has stuck with me since I was a kid. So king mid was. A very, very greedy king who loved gold. He was just said to be obsessed with gold, he just wanted all of it. And one day, for whatever reason or another, he was gifted a wish from one of the gods. And he wished for everything that he touched be turned to gold.

So you might have heard people talk about like the mid-touch. Yes. That's when anything that you touch turns to gold. And so he had this power bestowed upon him. And so he gleefully like went around the palace garden and touched, everything's turning into gold thinking, oh my God, I'm so rich. You know, look at my life.

This is wonderful. Then he goes to. Eat some food and he picks up a grape and then he realizes that the grape has turned to gold and he cannot eat it. His daughter walks into the room and he goes to hug her and she turns to gold. And he realizes that actually this desire, this obsession with gold has essentially taken away.

So many of the things that are so important to him and being able to live like this rich. And so the story goes on, but essentially I took the name minus into the academy because as entrepreneurs, as business owners, of course, it's so important to do the work, to make your business profitable and to be building that wealth.

That's so incredibly important, but when we chase money, mindlessly. When we do it at the expense of our values and the things that are the most important to us, we miss out on the point of having that money. And then this is what I see a lot of in our industry is like this mindless money chasing and of course, across other industries as well, but it doesn't end up with a fulfilled life.

It doesn't end up with a fulfilled entrepreneur and that therefore costs them, but it also costs their clients and the impact, their mission that they're on. . And so we take the name almost as a bit of a reminder, a bit of a warning. Yes. We're gonna focus on building your wealth. Yes we are. But we're also gonna focus on the other things like your fulfillment and your impact as well, because as entrepreneurs, that's what we are here to do.

We are here to change something about the world that we see is missing. And without that, what are we here for? So, I mean, I had known the name minus and the story of king might for a long time. And I, so it was late December, 2019. Yep. It was late December, 2019. And I had had this idea for a new mastermind that I wanted to run and I thought I'll call it the might academy, but the name I was just journaling, the name just came to me.

I cannot even tell you where it came from. And then. That's really cool. King Midas, and then obviously like remembered the story. So it was, it was completely one of those intuitive moments where I can't even tell you where the name came from. It just popped into my head. And so I ran it as a mastermind for, it was a six month mastermind.

I ran it twice in 2020, and actually it was my business manager. She said to me, what if we make this the entire concept and like the entire name of the business. And then within that you have different programs that solve different particular things. So it's kind of been a bit of a, I guess it's changed over time, but yeah, that's where it comes from.

Emily: Oh, I love that so much. And to me, yeah, it's really like the embodiment of feminine energy wealth. It's not just the end justifies the means. The means are so important. And when you get the means, right, you will naturally get the end. Exactly. When you are loving life and you are on mission and you are doing what you're meant to be doing.

Carly Anna: Of course more money is meant to flow to you. 100%. I was talking with one of my team members the other day. She was talking about, she was asking me about my take on fulfillment because fulfillment is a word that I used a lot in my brand. And a lot of people are waiting to get the money before they feel fulfilled.

No, it's completely the opposite way around. It's like focus on your fulfillment first. And then everything else is gonna flow from there. It just has to like it. I've seen it time and time again. Like it, it, can't not, it's almost like a rule. It's like gravity.

Emily: So you started coaching in 2017. So here we are five years later, what does money look like in your business now?

Carly Anna: So in terms of how much of it there is obviously that is the biggest difference. One of the, how much yes there. Yeah. So for the last nine months, we have been between about 70 to about $115,000 a month. So kind of hovering around that six figure mark pretty consistently, which is kind of incredible and mind-blowing to me. But at the same time, it's gotten to the point where it just feels normal now, which is really, really. But it's also the relationship with that has really shifted a lot as well. I did a lot of I've invested quite heavily in a lot of money mindset work quite early on in my business. I could see that that was something that was gonna really trip me up if I didn't work on it.

And so, yeah, I did invest a lot of time and energy and money into looking at that. And it's always something that I work on a lot with clients, but interestingly. What I've noticed, and this is such a weird pattern. Is that in the last nine months that I've been my income took a big jump and has stayed.

There is actually me focusing file less on it. Has been the thing that has really helped it jump up before that it was kind of what's my goal each month, then how far away am I from it? Or how close am I to it? Or, you know, counting along the way and being really obsessive about it and probably making it mean far more about me than it actually did.

And one point at the end of last year, I was just kind of like, you know, what? The money that I make is the money that I make. It doesn't really bother me that much. I've got more than enough to survive. And I know that my wealth is building it. I know that it's going to keep on doing it because I'm in this for long term, but I wanna enjoy my life.

I wanna be present in my life. And when I'm focused on counting every dollar, I'm not enjoying it. And that's, I'm missing the whole point. So I just kind of took my focus away from counting the dollars and wouldn't, you know, it, that's the thing that really shot my income up first six figure months, a couple months ago when I was in Europe and I wasn't even paying attention to it.

I was just, oh, I, where I at for the month, that few days ago, it's like, oh, okay, there you go. So, I mean, strategically, I think that's actually a really solid strategy is kind of stop focusing on it so much and just actually focus on living your life. Sell the things that you wanna sell and that you're really excited to deliver.

Money looks very different, but it feels very different. I think now is really the key. So it was something that I think I grew up in like a middle class family. Like I never wanted for anything. I was very, very fortunate, very, very lucky growing up. And so. Money was never the thing that like, we didn't have enough of, but that doesn't mean that my parents didn't pass down certain scarcity mindsets and things like that.

And of course, you know, passing it on, being passed on from other people in my life as well, and early, early experiences in my twenties where I didn't have enough money and all that kind of stuff. So. Money just feels so different now. So I used to, I remember when I was in my job, I used to stay up obsessively some nights and be like despairing over my income.

Like, how am I ever gonna make more money? How am I ever gonna do things, buy a house and pay off my student loan. And. Go traveling and do all of these things that I wanna do. How am I ever gonna do that on this income saving a few hundred dollars a week. It just felt there was never enough. And so of course, that mindset carried over the start of my business.

And then when I realized that that mindset of there's never gonna be enough, was really driving a lot of my reality. That was when I started doing a lot more work on that. So I think that's probably the biggest thing that has shifted for me in terms. Just feeling really supported by money and just like truly feeling the potential of what is out there to be made.

If you want to, like, there is we're in a multimillion, probably billion dollar industry at this point. Obviously, there are so many industries that there are potentials to make money. And we are so fortunate that we have the skills and that we are building the skills to be able to welcome in that money.

And if you do the money mindset work at the same time, the world's your oyster. And so. Not only looks different, but it just feels so different. 

Emily: Yeah.  And that really is the crux of it all, how we feel with money. Yeah. So I'm curious. As you sort of zoom out and take a bird's eye view of the last five years.

Can you pinpoint any specific shifts or things that felt like a pivotal moment in your relationship with money or how you felt about it or something that you did that really accelerated the growth of your business?

Carly Anna: The one that stands out the most to me is the one where I cracked into my first $30,000 month. And before that I had been probably circling around like $15,000 a month, probably about maybe six months or so solidly been around that and this, like, I wasn't even working on having $30,000 coming to my business. Like it wasn't even in my like realm of awareness. But I had been doing so much money mindset work around.

I was probably focused on like 20,000 at that point, that felt like a really big jump to me. And all of a sudden this one month, this one client wanted to pay me in full. And when I did the math and when the money came in, it took me up to like 32 or something like that for the month. And I freaked out.

I freaked out because I wasn't prepared for it. And I hadn't got my head around. What did that mean for me to be making that money every month? And that was where I went through a really big identity shift almost. Unpreparedly like I wasn't expect, I didn't know how it was gonna feel. I hadn't prepared myself for how it was gonna feel.

And. Honestly, I didn't have any friends who were making that kind of money. And so when I got to that point, there were all of these big questions that then like reactively came up. Who am I now? Is it safe to make all of this money? Is it safe to have all of this money? Can I sustain this, all of these questions that I just wasn't prepared for came up in that moment.

And I remember I was actually sitting right here. I'm sitting on my bed right now, cause it's like 6:00 AM in the morning. It's freezing in New Zealand, but I was sitting right here on my bed. I was like, I don't know what to do with myself physically in my body. I just didn't know what to do with myself.

I just had all of this, like, geez. I was like, I'm gonna go for a. So I just like, felt like I had to get this energy out. So I went for a run running through the run and I was just crying. All of this tears threw me down my face. Cause I just didn't know what to do with myself. Yeah. I got home. Who do I talk to about this?

Who can I actually talk to about this experience of. Having all of this money land in my account, I was in between coaches. And anyway, so I called my dad, been a businessman for himself, worked for himself for a number of years. And I called him and I was just, I don't know what to do. And he kind of talked me through it and which was amazing, not only for our relationship for us to kind of get our relationship, that point where we could have that conversation.

That was a really pivotal moment for me because I started, I think seeing that it's not only important to do the mindset work around, you know, the level that you're wanting to go to, but also go beyond that. Yeah. And also start looking at well, if your vision is this big, then at some point, your income's probably gonna match that.

and it's, it's gonna catch up at some point and it may come in before you're geared for it. Yeah. And so just kind of extrapolating out, not really just, this is the number I'm going for. It's kind of, this is the range that I'm going for right now. And this is the range that I'm playing in and making sure that it's not just about doing the belief work.

Cause I think that's where sometimes we can get stuck with the money mindset is, you know, what do you believe is possible and unpacking some of those beliefs around scarcity and abundance and et cetera, et cetera, but also doing the identity. Who are you gonna choose to be at that level of money? And because I think at that point, I hadn't really faced a lot of the fears that I had around who I was gonna be with money.

Kind of thought people are gonna think I'm entitled and people are gonna think I'm a brat. And people are gonna think that my parents handed this to me or whatever. And so really making sure that at the crux of it, it's about the identity of who you want to take forward to that relationship with money and that experience of money.

The truth is that you get to choose to be whoever you want to be with money and money, just amplifies who you already are anyway. So it's really just an expression of more of the things that you value. So if you spend time getting solid and who you are and getting solid in your values at lower income levels, when you grow your income, you'll know that that won't change.

You. And so that was quite pivotal for me to be actually I get to experience who I want to be, not who I think that I'm gonna be. And I think that was probably pretty solid for me. And that meant that my income actually ended up staying pretty consistent at that point for a little while then. Cause I was actually, it's really safe to be here.

I can actually handle this, but I think in hindsight, if I hadn't had that penny drop, yeah. I think I would've freaked out and sabotaged my income cuz I've seen that happen a lot as. 

Emily:  I love that you brought this forward, because it really is true that sometimes the things that we dream of or imagine ourselves having one day it, then it comes and we're really quite surprised at how unsafe it feels in our bodies. Yeah. And exactly. Well, that's the invitation to create safety and to do some nervous system regulation and to do some of the identity work. And I do agree with you. I think you can do some of it in advance and. It may feel unsafe when it lands. Exactly. And stuff may up that you weren't expecting. And it's just, are you ready to meet yourself at that level and do the work that's been reveal?

Carly Anna: 100%. And I think that's just really, it isn't it like you, every time you crack through to a new level, you've done it before. Like, so you know how to do it. You might not have done it at that level, but you can trust yourself that you've maintained income levels at lower levels. And I think that was kind of what happened when I had the a hundred K it was, oh, let me just check in about how this actually feels in my body and what's coming up for me.

And because I'd done that so many times before, it was actually pretty easy to regulate myself. At that level. So can't say enough for doing that work. Like you say, I haven't mentioned that yet either, but the nervous system regulation is so incredibly important because if you don't feel safe, you're gonna sabotage it,

Emily:  Yeah, absolutely. we're not a match for receiving 30k pains if it throws our body into a complete panic every time. Exactly. Yeah, exactly. Like that's actually divine protection that we're not getting those every day until it starts to feel normal and starts to feel safe. Exactly.

Carly Anna: Yeah. So that was a really, really pivotal moment for me.

I think that's the one that when I think about my whole money journey, that's the one I think where yeah, the biggest shifts came out all at.

Emily: So when you have clients that you're sort of coaching through this process, there's another level that they're sort of striving for. What types of identity work and exercises do you like to invite them into?

Carly Anna:  Good question. It's really, I mean, it's obviously gonna depend on the client and the specific needs, but in my general work with clients anyway, there is a lot of focus on being. And what their values are and what's important to them and what their standards are and who do they actually want to be in their business.

And so, because we've done a lot of that work. When it comes to relating that to the income goals that they have, we instantly go to identity, work and nervous system regulation work around what are the slight differences between who you are right now and who she's gonna be when she is making let's just say 30 K a month, because there are gonna be some differences.

And I like to ask clients things like, what are the. Decisions that you'll be making at that point in time when you do have $30,000 dropping into your account every month and that's pretty reliable. What kinds of decisions are you going to be making? Because if one of your values is let's just say it is really around security and stability and having a home base, maybe one of your goals is to have a house, right.

To buy a. So one of the decisions that you're probably gonna be starting to make when you're making consistent $30,000 a month is probably going to see a mortgage broker and starting to look at buying a home and starting to get them into doing these things now so that they can actually feel in their body what happens when they go and do it.

Yeah. So putting themselves into those experiences before they're ready before they're financially ready. It gets their brain into the identity of I'm already in this place because your brain doesn't know the difference between what is reality and what is not right. So I get them to go and actually integration exercises is what I call them.

Go and put yourself in that experience. And I'm a big fan of clients putting themselves physically in their experiences before they think that they're ready as well. Sometimes it means spending money that they feel scared to spend. Sometimes it doesn't. But whether that's so for me, like I love luxury. I love those things.

So last month when I flew back from Europe, I upgraded myself to first class. Cause I knew that that was my edge. I don't quite feel ready for that. So I'm gonna do it anyway and just integrating into that experience because once you get into it, you realize actually you can do it. It's all, but that doesn't work unless you're also regulating your nervous system at the same time and doing that same work because you could put yourself in that experience.

And freak out and not know how to hold yourself through it. And that's actually gonna have the opposite effect from what we want. So I think it is wonderful to do the identity work, the mindset, work on paper. But it's even better to do it in reality, right? Yeah. So as many of those opportunities and experiences as possible to put yourself in that place, if you think that that $30,000 month version of you has got thrown out all of her old underwear and has wearing like beautiful lingerie and she's got new swimmers and things like that, then do that.

There are so many little things that actually don't cost a lot of money. Don't take a lot of time, but their little anchor points throughout your day, I'm already being here now. And I think that's the most sustainable way to do that work as well, rather than just sitting there with a pen and paper and trying to work through every single belief and wondering why it's not happening yet, which could be pretty frustrating.

Emily: IYeah. I completely agree. Like the embodiment work. It's often the little things it's not the big, radical financial move that we often think it's gonna be. And that's when we really meet whatever resistance is there. When you're walking around in the new lingerie. If you're feeling like who am I to be doing this? Okay. That's the opportunity. Yeah. Yeah. That's where we're at. That's that little, yeah. E energetic roadblock. 

Carly Anna: Exactly.

Emily:  But when you put it on paper, you don't feel the resistance.

Carly Anna: Yeah. And you've never actually been in that situation before either. So you actually, you're trying to predict what resistance is gonna come up when you don't actually know what resistance is gonna and sometimes that can actually have a negative effect too, because you're taking on what, you know, other people have said their resistances have been, and that might not actually be your own. You might put on the underwear and be like, damn straight. I was born to be in this underwear. And you might actually be fine and then you don't have an issue.

So I think being in the opportunity is, is really where yeah. The rubber hits the road. That's where the work is to be done.

Emily: So give us a little glimpse into what luxury looks like in yours.

Carly Anna: Actually the brand theme that my team have, whenever they're doing anything for me, like visually or anything is a casual luxury. This jumper is probably a good example of it. Like it's a really nice designer jumper. Like I have a few of them cause they're just awesome and comfortable and amazing, but that's really what it looks like for me is that everyday luxuries, the really nice, the nice of everything. So like go to the supermarket.

If you're gonna buy peppermint tea, don't buy the one that is the budget one by the really nice one that you want by the thing that you. and I think that has been another big part of my money story as well. Cuz one of the patterns that I had before I had money was go into a shop and just go straight to the sale rack.

Go online. And if you're shopping online, go change. The filter to price is the lowest to the highest look for the discount immediately. And really just actually asking myself instead, like what do I want? And so to me, that's what luxury feels like is asking myself what I want. and then having that, and then I guess what it looks like it ends up being things that are like a little bit extra, a little bit nicer, and it's, I'm not, I drive a nice car.

I live in like a, a decent enough house, but I don't think I'm ever gonna be that person. That's just over the top with that kind of stuff. It's just kind of, if I want it I'll have it, but I don't feel like I need it to prove anything or anything like that. To me. It's those little moments of just, yeah. Putting a nice piece of clothing on and just feeling. Really good in it. Yeah. That's what it feels like to me.

Emily: I love that. So Carly, as we're kind of wrapping up here, I wanted to invite you to share where you hang out online so that people can connect with you.

Carly Anna:. So the best place is Instagram. That's where I hang out the most. And my stories is where I am most days. I have a podcast as well called the Billionaire podcast and yeah, pretty sporadically on there. But yeah, I do hang out there and we have a website as well, which is www.themidasacademy.com. But Instagram's the best place to come and hang out with me on Instagram. I'm @themidasacademy

Emily:  Amazing and Carly for everyone listening that is maybe working on embodying that next level of wealth for themselves. Any last words of wisdom

Carly Anna: Kept into why you want it into why it's important for you. And for your clients and for the greater good. And this is the rule of three, I call it the me, we, and three rule. If you don't have a good reason for wanting it, if you don't understand why it's actually important to you, you're gonna have a really hard time to create it. And you're gonna have a really hard time to experience it. So instead of mindlessly chasing money goals, actually tap into what you want and why you want it. And that goes both ways. Your goal might actually be smaller than what you think it is, or it might actually be bigger too. And it might be about giving yourself permission to think even bigger, no matter what you can create it. We know that that's possible. Anything is possible for anybody, but tap into what you want and why you want it. And it will be so much sweeter when it finally comes in.

Emily: Amazing. Okay. So take the homework from Carly. Check out the rule of three, as you journal it out. Tag Carly at the Midas academy, tag me at M makes money and share your big vision with us.

Carly, thank you so much for being on the show. Thank you to everyone listening and we'll talk to you soon. Bye.


Thank you so much for tuning into today's show. Before you go. I have something fun to share with you. Now when you leave a review of the podcast on Apple, Spotify, or YouTube, take a quick screenshot and send it to hi@emilywilcox.com. You'll be entered into a drawing to win a free one-on-one Voxer coaching day with me and you help the show reach more new listeners, such a win-win. I also invite you to follow me on Instagram at M makes money and to jump into my Telegram community, The Money Club, which is linked in the show notes. Until next time I'm sending you all the magic money vibe.


There are no comments yet. Be the first one to leave a comment!