Episode 11: A Lifelong Journey of Balance with Lucas Rubix

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Lucas Rubix is the founder of The Coaches University and host of the Coaches Corner podcast, a top 10 marketing podcast.

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Emily: Welcome to the Em Makes Money podcast. With me, your host Emily Wilcox, serial entrepreneur, seven figure business owner, mindset junkie, creator of the money moves wealth attraction program and a collector of crystals. My mission is to help you attract lasting wealth, ditch the hustle for money culture, and build the life and business of your dream with an ease and joy you never thought possible. 

Each week a new episode will air featuring, expert advice, live coaching and guest interviews, where we'll dive into the specifics of how much money we make, which money wounds we've healed and how we've tapped into our divine feminine energy to attract more money with ease.

We all deserve a healthy, empowered relationship with money so we can experience more freedom, pleasure, and joy. So get ready and let's dive in.

Hey, Hey, I've got such a juicy episode for you today. Quickly before we dive in. Many of you have reached out to ask how we can work together. And I do have limited openings to work with me via one-on-one private coaching, inside the rise mastermind and I've actually even opened up a few spots for human design readings.

So if you're ready to step into feminine energy wealth, this is for you. If you're serious about ditching those old limiting beliefs, you're tired of having the hustle to grow your business and income and you're ready to attract more money, joy, and ease from feminine energy, this is for you. If you're tired of being in control all the time and feeling the pressure of your business and your household, then this is for you. If you want to be relaxed and work in life, but don't know how without all the balls dropping, then this is for you. So head to Instagram or Facebook and send me a DM  or you can click the link in the show notes. Take the action now, that your future self will thank you for.

All right. Welcome back to the Em Makes Money Show. I am so excited we're in such a special treat today because we are here with our special guests, Lucas Rubix. And Lucas is a self-proclaimed addict to all things T fast wifi, crazy dreams, busting through limiting beliefs, talking about God and helping coaches and experts change the world in their own special and unique way. 

He is the guy high-achievers call when they're stuck, lost or overwhelmed, but don't want to admit it. Lucas as a coach and mentor to well over 30,000 coaches and online experts through his free and paid programs. And he's the creator and host of the Coaches Corner podcast, which is a top 10 rated business and marketing podcast. So Lucas, thank you so much for being here and welcome to the show.

Lucas: Thank you. I have to laugh because that used to say strong coffee and I gave up coffee, cold Turkey, quick coffee, sometime into the end of 2020, or I don't know, like eight months ago. And that just got changed last week. Cause people were still like, oh, like you must love coffee. And I'm like, no, I drink tea now. So I like this tea. I'm learning all about tea and I've got my tea in, think time in the morning. It's epic, it's brilliant.

Emily: I love it. I love how our bio's are kind of this opportunity to redefine ourselves. Right? I love coffee and that is in my bio, but I drink decaf. I still love the ritual of it, but I prefer to have my own energy levels without the external forces.

Lucas: That's what it was. That's what it was on Sunday mornings, which I look forward to. I used to dislike my Sundays cause I didn't get to work and I love creating. So now my Sunday morning, I have a cup of coffee and I read a book for two hours and it's something I look forward to. When's it going to be Sunday? Just redefining my relationship with Sunday, I guess, but also just that cup of coffee once a week on Sunday.

Emily: I love that. Well, I'm just so thrilled to have you here because even though we were in the same mastermind together, we really never connected, but somehow became Facebook friends and you posted something that just hit and exactly how I feel. And what's been on my mind with masculine and feminine energy. Your post really was something to the effect of the way that you used to build your business and how you kind of took this sledgehammer approach to everything. And it was just like, I'm going to lean in, I'm going to force it, I'm going guns, ablazing to build this thing. And now you softened into trust and trusting the process, but then you were also talking about how sometimes that message gets misconstrued and people lean back too much. Right? And then they're not taking the action and so I commented and then you and I had such a fun, little riff that moved into Facebook messages. And I was like, we have to continue this on the podcast because I really believe that now is the time. And there's this revolution happening. Where so many people are waking up to a different way of building their business and building their life. So can you just talk a little bit more about that and how that unfolded for you?

Lucas: Sure, and just so I can stay full, I mean, I think I'm still on that journey and I don't know if it ever ends, but I'm still on that journey of finding. I used to think that was gonna be like a nice little point where I found the balance, but now I'm just realizing it's a sliding scale and everything that gets thrown at me, I used to do jujitsu and judo and there was this one exercise.

Where you're basically a lot of opponents. 

A lot of the attackers were coming at you and every attack was different. And the way you handled every attack was different in the level of force you would use would be a sliding scale. Sometimes it was through grace and just using their body weight, which is where they like Aikido centred. And sometimes it was jujitsu, which was like, redirecting the energy and like, basically killing them, like a cross the windpipe. And I think I'm starting to make that connection with every situation. If you tread on me and you go too far, like, you'll feel the wrath, but using that all of the time, like I did my entire life and protecting my ego and just bulldozing over people, was you'll build something, but you won't enjoy it. And I think that was my journey. And I think there were some generational curses immigrants from overseas. And I was born in Italy as a refugee. 

It wasn't a refugee camp. But we are a refugee state. And my parents came to Canada and everything was just very hard and hard work and hard labour. And I did construction, I worked at, in a trailer park. I worked in the trailer park when I was like 16, 15 when roofing framing oil rigs, which is very like toxic masculinity kind of culture. And I was 19 or 20 when I went on the rigs. So that sort of started shaping my identity. And then I started a business at 25 and I basically just hit everything with a sledgehammer.

I was making like 150 or $200,000, which I thought was, like, amazing. But I was exhausted and working 18 hours a day and now we've five extant, like a hundred thousand dollar months. And I work, I'd say I work 10 hours a week. And then I create for like 50, 60 hours a week. Cause I just love it. But the idea of hard work and working hard, when I really started defining hard work as like this sucks versus working hard, which is I'm working through inspiration on desperation and creating something that I want to through passion. I'm like, I don't want to work hard or I don't want to do hard work. I just want to, like, work hard because I love it. So I think that's in a nutshell, That would be that.

Emily: And I see this so much when I went through this myself where, like hard work can take you to a certain point. And also, like we can think that part of ourselves and be so appreciative that we had that work ethic, but then we get to a point and it typically is in the six figures where we set our sights on seven figures and go. I don't think I can, because if I have to do more of what I'm currently doing exponentially in order to make exponentially more money, like, I'm just not sure how that's possible.

Lucas: And I love how you said it's a journey and we should be thankful for those early days. And I think that's one thing I'm trying to put a message out there a little bit more. Cause I think people are trying to skip the steps and I don't think you can skip the steps. I think you can prolong it way too far. 

Most of us have, I think we can challenge ourselves to get to the next step quicker, but I don't think you can skip it. And I truly am grateful for my work ethic and when it comes down to it, like I can get her done. But I think that's like my last out of all my little tools I've been building, that's like my last tool that I'll pull out, I'll pull it out if I have to, but it's not my go-to.

Emily: And I see that as that, you know, I see it so much as a sequence thing because when we can be in the feminine energy first, so the energy of receiving the inspiration. And so I think for many of us, you said talking about God, I typically refer to it as source or spirit or universe, but like, when we allow ourselves to be in this co-creative relationship and we get to receive the download or receive the inspiration first and then flip into our masculine energy of, okay, now go do the damn thing.

Now go take the action. Then it doesn't feel like work in the same way. And I think we don't attach as much of our identity and our worth to the outcome because it's like, well, my goal was to listen and follow the instructions, like to trust source and trust that this was happening for me. And so we'll see what the outcome is. Right?

But I get to be like the instrument and go do it. And so then it feels so different than when we're like, really leaning forward and blazing the trail. The visual I get is like taking a machete. And just like, literally cutting down everything in your path. And it's like, that requires so much energy. And at the end of it, you're, like sweaty and you're dirty. And you just have like nothing left to give. 

Lucas: That was my life. And I think I built multiple businesses or I guess brands within businesses, but whatever way you want to call it in different offers. And I didn't know why I was doing it. I was just doing it because I had to do something. And so I built, like, I remember sometimes I faced burnout. I had a fitness business. I was a trainer here in the city. We live 40 minutes out of the city now, but downtown Vancouver and I built this fitness business that within maybe 12 months or so I was doing okay. Money, like $80, a hundred dollars an hour. At the time, I thought it was huge. I'd have 5, 6, 7 clients a day, $500 minimum days. And I was doing okay compared to where I came from, but it was like six months in, like I just got so tired that I had to say three months. 

Eventually I took three months off because I was just so tired, burnt out. And basically all of the money I made working extremely hard over 12 months, I just lost because shopping on Amazon, buying motorcycles, like anything I could do to try and fix my internal to the external. And that's when I really that six, that three months that I was out, I was like, if I could build a business that was easy. That was fun, that was enjoyable. If I could like, redefine the blueprint. And what would that look like? And I think I still stumbled with it. I, I kind of did it and then you take action and then you'd redefine. And now I spend an ungodly amount of time, even with this new offer.

Every part of me just wants to take massive action on it. And the things that we have to take action on, we will, but I'm just like sitting back two hours a day, like sitting here, literally in my office, I listened to this like weird classical music and I'm like, what would it look like? And until I really feel it, I'm not gonna pour all my resources into this offer until I'm really clear. And then we'll have fun building. 

Emily: And that, I love that you touch on this because for those of us that are sort of recovering workaholics, it can be like the most difficult part is just to sit. And just to be with something and not to immediately do the 50 things that you know how to do, and you can actually do them really well, but to just wait. So I'm curious, like, what are some of the ways that you found to like re pattern that behaviour for yourself? 

Lucas: And maybe to add just one thing to that, that'll segue me into the next thing is like my language too. And what I, what words meant to me and like what things meant to me. So what was working hard?

I had to redefine that and now the hardest, or I guess the, the most work I do is that two hours in the morning, it's like my most sacred time. And I consider that work answering emails or recording a video is much easier than engineering your entire future. And to me that's work. So I used to think that as like, ah, that can wait.

I think, uh, it was an artist or someone, told me. That is where they spend most of their time. Doing nothing and when the burst of inspiration comes, that's when the outcome, but that outcome wouldn't happen without the six hours of sitting there on a blank page using their imagination. So I think it is work.

I just had to redefine it because I used to think that time equals money and I would swing a hammer and I would get paid. And when I started understanding that like actually value or it's a different way of making money, but value will create money. And how can I become a person of value? How can I get the skill sets and the mindset? How can I raise my energy and frequencies? So apart from anything, quantum, just people like me more and people are attracted to me and I can pour more into my work when I make that my focus and asking that question every morning of how can I fill my cup today? I think most of us and most coaches, this is just real.

I've made many people quite upset at this, but I just see the work they're doing and I'm like, you're serving from an empty cup and you're, you're, it's kind of useless. You could do a hundred times the impact if he just fills your cup, even if it took an hour in the morning or you worked four days a week, not five. And how much more powerful would you be? And so I just kind of made that my focus, used to feel a lot of shame around that, like a lot of people or a lot of guilt around that, cause we just want to serve. But when I also started receiving or started realising that giving and receiving like, we're so good at giving, but we, I have a hard time receiving due to self-worth or trauma or whatever that may be trust.

When I really started leaning into that. And figuring out why I didn't trust people, why I had a hard time receiving, I think is a great exercise. And this was not my thing. I was part of this group where we were exploring this kind of stuff. And one of my exercises was to get a free something and I chose, I'm going to get a free cup of coffee. And I had a few days to do this. And I used to sit at Starbucks back when I drank coffee. And I was looking for like my victim that I felt I'd be taking something away from them by asking them for a free cup of coffee. And it took me a few days and because I like to be a man of my word, I told the group I would get it done.

So on the last day, last hour I ran into Starbucks. I looked for the first person that I thought would give me, I tried to choose, like the weakest, like who will, who will do this? Using my logic. And I found this, this sounds bad. But I found this older lady and I went up to her and I was like, could you please buy me a cup of coffee?

You couldn't explain why, or that you were given a challenge. It was just, can you buy me a cup of coffee and the smile on her face? The gift I gave her at that moment and her. I think she was so happy to buy me a cup of coffee. And I felt so good receiving it. And I'm like, you know what?  I'm worth a free cup of coffee and it's healthy, how much fun we have.

I love giving like most of us and just giving the gift of, to someone to give to you, opens up my eyes to exploring this whole giving thing. And even nowadays people give me compliments. You introduce me on the podcast. I have to check myself because I want it. To make some kind of excuse my mind. I'm like, no, no, no, I'll take it. Thank you anyways. So that was kind of my segue into this whole world of like yin yang and giving, receiving, and duality. And just understanding that also language was, was just a big, how am I kind of meeting my attaching to these words that I'm saying without being conscious of what I'm saying?

Emily: I love that, the concept of, like redefining work and what it really is in your day. I actually pulled a card and this was months ago and you're, you're making me remember it. And you know, if you've ever pulled cards, then you open up the little book and then it tells you, and there was a similar kind of parable in there where there was a painter and he was in his backyard and he was just laying in his hammock and his neighbour kind of peaks over the wall and looks at him and says, like, I see that you're resting. And he says, no, no, right now I'm working. And then this happens again where he's got his easel out and he's doing the painting and the neighbour peaks over the wall and says, now you're working. And he says, no, now I'm resting. 

Lucas: That's beautiful. 

Emily: And what you're embodying is that the inner work is the work and it's both easier and harder as you say, then checking the emails and that kind of thing. And it really is about. Not only the Semantics and the definition, but also the meaning that we attach to it.

Lucas: That's really beautiful. I love that. And a hundred percent like, agree on all fronts. I think it's because, or at least what I've been discovering is like, to me, I guess the simplest way that I can explain this too, I've been doing a lot of work with us, with our clients because they're so in a logical.

And as beautiful, they're so smart. We have engineers who like, design 3D systems. I don't even know how they do it. They're so smart. And they want to take that gift and turn it into something, but they're using logic. And when it comes to like, designing your offer or creating a client journey. I'm like all great.

There's a lot of logic that goes into that, but what if we could raise our frequency and get really clear on what we want so we can attract all the people and then bring them in and they'll seek you out. When you exude that kind of energy, like you'll get found. You don't even have to be the great marketer to do it.

If you want to scale, I guess marketing really comes into play, but I've seen many people with poor marketing, but you can't help, but look away when they're talking. You don't even care what they're saying. You're just like, Oh, I'll stop on this person. And now they come into a structured and an organised system that is your business that brings people and makes them, makes the exchange, I guess, a value. And what they think is valuable, which for most people is money or a credit card or crypto. And it makes the exchange easy through systems. But even without that, So, I guess I've just centred my work on that instance. I've done that, we've attracted way better talents into the team. We've, everyone is happier.

My life is way easier. Our clients are like 10 X, the quality because they know what they're getting into and we don't shy away from this conversation. I'll call them out. And I would say like, I think even a year ago I started feeling what joy felt like for absolutely no reason. No outcome, not based on the external, like joy. And I'm proud to say that probably six to seven mornings I'll feel this, like, ridiculous, like tears in my eyes. I walk along the train tracks, there's mountains and ocean. And I'm like, crying, like a weirdo. I'm just so damn happy. And to start the day like that, and it just takes half an hour and then goes into the chaos and everything's burning some days is just, you're more grounded, which brings me right back to Aikido. And in the early days of martial arts, this was the exact same idea. So. 

Emily: So as you recognize that your balance of giving and receiving was off. Right? So whether we call it a masculine and feminine energy or just giving, receiving, and so you started focusing more on the receiving. Did you find that, that changed the way that you ran your business, the way that you hired people or received support from them?

Lucas: Yes. I'm going to try to find the word or the, or what exactly shifted, but I know instantly when people were telling me. You're different. The team was telling me we're different. Even Sarah, who is, I would say, like the right hand woman to this entire thing, everything would fall apart without her. And I have so much gratitude for her. She's like, I guess what the trust, but I think a big thing of trust came into my life. Maybe that's what I'm looking for here. And I just started trusting people to do their thing, taking it too far, a few times where I trusted people way too quick, way too much. And they had different intentions.

So you learn and you put a little systems and little things to make sure you're protected through that. But I think, I used to, like, be angry all the time. When something went wrong, I was like the fist of God. If people heard from Lucas, something was wrong. And I was just adding to the chaos even as I was letting go. And I still have to watch myself when things are going really good, which oftentimes they are now, all I want to do is jump in and like, something's gotta be wrong. It can't be this good. And I have to check myself and be like, no, I'm gonna enjoy this. I'm gonna go for a walk for two hours and everything is good as it should take thing.

So I think just more ease, less control, less micromanaging, understanding, and really searching. We have one member on the team right now where she wasn't fit for the role she's in. But when I really started talking to her and just being like, really just pushing her the leadership. A whole side of her came out that I, no one knew existed. And now she runs the entire, she started a project called the Guardian Angel, which you could kind of call client success. Although I think client success is sort of lame. She's a guardian angel. So every time we have a client, she, and now she's building a team around her guardian angels swooping. And they're kind of like on your shoulder, making sure that you're progressing and anything coming up for you.

She can hold space. No one I've ever noticed and no one I've ever met and she has a background in like that stuff. It's just ridiculous. So I think just listening and seeing people for who they are and trying to find a win-win all the time is sort of just a win for me. More like big shifts that sort of have happened.

Emily: I love that. So I'm curious to dive a little bit more into your money mindset and some of the limiting beliefs that had to change. I imagine, you know, you touched on sort of the humble beginnings, right? In the way that you were raised and kind of the manual labour mindset. And I'm just curious, like when you started budding up against limiting beliefs around money. What were they and how did you change them? 

Lucas: I have so many, I just ran a session last week with 10 people. And we were all going through 24, 25 questions. I put in a PDF and the breakthroughs I saw happening around this topic, I was like, whoa. And I could see myself. I even had many breakthroughs because I think each next level something happens or we'd all be like billionaires or like, or I guess like we'd all just be like Kings or something. 

So I think for me, I remember my dad, there's a few instances and I love my parents. Amazing parents. I'm sure I don't have children, but when I do, I'm just gonna be like, I'm going to raise them as best as I can in Canada. And then I'm going to spend the next 10 years on learning a bunch of stuff that I'm probably going to teach them without meaning to. But I mean, there's one thing he said about taxes. Because he had a business at the end and he was upset at the government. And I say this with love, like I'm, I'm not, I hope it comes out right.

But I think whatever it was, he's like, there's no point in me going to the next tax bracket because the government just takes it all. And literally when I started a business, I was like 80 grand or something. And I'm like, I don't want to go beyond that because now it'll be in the 43% bracket. And I had to shift that into like, Hey, $200,000 in taxes.

It looks like this is a celebration. How can I pay more in taxes, hiring people? You can't find good people. I heard him say that often. And unfortunately I believe he ran his business solo for the entire time. There's a lot of stress around it. Trailer park. I remember. I think we lived in an apartment for a little while because the government placed us in an apartment for a while. And my parents, I guess the government's really kind to immigrants. 

They give you a ton of money to make a start and they didn't want it. They took a month or two and they were like, no, we'll make our own. So my dad had two or three jobs, most European immigrants, I think have that story. They don't take advantage of the system. And so he naturally had to work hard, but we were at a trailer park for, I think, like 10 years. And I think about this one moment where. And I, I've apologised to him a million times cause I knew how hard they work as a kid. I didn't understand that. And they put me in a private, very low budget, private school because they really believed in education back in Europe.

That's the way it was. And there's private school. People had money and my parents didn't, so my mom worked in the cafeteria for free, and then she drove the bus in the morning and in the evening, and that got me a tuition into the school. I didn't understand that as a kid and we're living in a trailer park. And later on, we bought a small house just outside the trailer park and everyone in this place, my mom was trying to make, like, have me have friends. 

So she invited me to all these birthday parties and there are mansions at least how I remember him as kids. Mansion's probably a typical home, but to me it was a mansion. And I remember coming home and being like, they had like three bathrooms in this house. I was just blown. And having this one argument where my mom's like, why don't you invite any of your friends here? And I was like, we live in a brick and trailer. We're like we're bums or whatever. And she cried. And I, I still like, feel that cause I'm like, man, like kids, like, you just don't get it, but any who is. So I think a mixture of that and then me really disliking wealthy people because I was bullied in school.

So I made this connection with like, these rich people, there's three or four guys who had quite a bit of money and then there's me. And so obviously rich people are bad. You don't. And I think the trailer park thing of constantly I delivered newspapers and the trailer park, I think there was like 110 units. So this sounds, I'm generalising a lot of people right now and aware of that, but this trailer park was pretty low income people taking advantage of the system welfare and a lot of alcohol and just like, just not the best environment. And as a kid, I remember my mom was like, don't go into any of the trailers. And if anyone invites you in, like just don't do it. And I'm sure there were nice people, but in the middle of the day, they were drunk and drinking and would try to talk to me and just kind of like weirdos and as a kid, I mean your first, what? Five or seven years is like where you're mostly programmed. I know that had a massive effect. So after high school, I remember, even I was an actor for a little while. In every job I got cast in was blue collar. And I was so proud of that. Even on my headshots, everything I'm like blue collar, like I'm a plumber.

I was cast as a construction, no janitor in one of these university commercials. And it's so funny because there was a guy in a suit, the guy who went to school and then this janitor guy, I was polishing the floor who did not go to school. I haven't thought about this a long time. And that's what I was typecast. And I was okay with that. I'm like that. That's me like, I'm the janitor guy. And even charging when I, when I started the business is like, I think I charged 25 or $30 an hour. And I felt so bad for the people who paid me. Cause I'm like, like I'm taking something away from them. And eventually as I raised my prices, I started attracting guys who are driving up in Maseratis and I was training them and I got to know them more and how open they were about their finances and their success and their work ethic and the business they built.

I started developing a lot of clientele that were entrepreneurial. They kind of started helping me. They were like, you should increase your prices. So I increased my prices. And I guess the journey started from there around that. So, yes, I mean, limiting beliefs around money's evil also grew up Catholic that adds a whole another layer to the wiring.

I had to unwind for, you know, around sexuality, around money, around all that stuff that is misrepresented and misread. I believe money is bad. People with money are bad. Money's hard to make. Don't make too much because the government takes it at some point. Which is true, but you got accept the game and play the game.

So those, all that. And then I think it, probably pretty typical too. A lot of peoples when I actually start working with people, it's like the same stories come up. It's just in different versions, but it's like the same five or six typical ideas around money. Just how they came into our awareness was maybe different for every person.

Emily: Thank you so much for sharing all of that. Resonate with many of those things too, like wanting to feel like you're an everyday person. Right? And like you're a man of the people. 

Lucas: Right. And what's funny. I remember transitioning out of that. When I actually started making some money, I bought a BMW as a, kind of like a token of, of like, man, like I've always wanted. And I drove to a buddy's house and there was two or three of them, like drinking beer on the patio. And they were like, we all drove trucks. Right? And I love trucks. I just, I have a BMW right now and I love it, but I'll drive a truck heavily and I parked it and they were all like, they meant no harm, but remember, it's starting to click.

I'm just like, I started seeing myself as maybe a little bit different, or I started realising that, there's like, I just created this own reality that I lived in. And like, I can actually change this thing. And unfortunately like probably 99% of my people, I did have to let go, because it was such a drastic change.

There's still two guys that I'm fairly close with and it's just having the courage to step through that and actually start redefining what you could do. But, a big part of our identities, I believe is. I think we were proud of where we come from. There's even a sense of pride of even being poor. I can't afford that when I hear people say that I wish I could afford that.

Just want to slap them. I'm like, you could, like, don't be proud of that. Let's find, let's redefine this. So yes.

Emily:  And so you were saying now your business is doing like a hundred K a month. 

Lucas: And I feel like we're just getting started. I almost feel like I was just around guys who, you know, they're doing like 5, 6, 800. And I was like, almost like, kind of embarrassed. I'm like, ah, like a hundred, like what's next? But, we're doing a hundred. 

Emily: I have that same thing. So I just joined. And all women's really high end masterminds. It's a year-long commitment and this is $10,000 a month. So it's like, for me, that was like the huge scary leap of stepping into this next identity. And then immediately feeling like you're a small fish in the pond. And it's funny because I had to remind myself, like, actually, this is a sign of progress, right? So like when you're feeling like a hundred Ks small compared to your network. Wow! What a sign of progress, look at the people you're surrounding yourself with. And so I had to do that same thing for myself, because as we were talking about before we hit record, we have this tendency to weaponize money against ourselves. And so it's like in some crowds, a hundred K a month is too much. And so you're like shrinking yourself down to seem relatable. And then as soon as you get in this other crowd, you're making it like, do I even deserve to be here? Right? Weaponizing this business revenue against your own worthiness.

Lucas: I like option B though. I like always feeling like the smallest fish. It's just like there's something inspiring about it. Whoa! like your, your paradigm are just busted you're like, oh, and how many hours do you work? Five hours a week. Okay. Let me learn. 

Emily: So, totally. So, and I mean, clearly you're just getting started. I can tell from your energy and just like your passion around what you're doing. So I'm curious if you had to throw a number out that you're working towards. What is it?

Lucas: 10 million it's 10 million a year. And there's a lot of constructs behind that. It's no longer just about the money. I've always wanted to build a family. I remember as a kid, I think my dad showed me this documentary or something about companies that were started, where everyone was the owner. And I've want to do that for a long time. So we just rolled that out. We're testing it right now, where everyone's an owner.

Not on paper yet, but they all share in the profits and I'm like, whoa! if we could do 10 million at like 40% margins and people are dipping into like, even 1% of profits, if you're the gender, your profits, like, I don't like, doesn't matter where you're at. And if you're in a leadership position, it's more. And I figured out the algorithm, and how to make it work without going broke. And that really inspired me. And I'm like, I don't have to be just the only one or like maybe the key leaders don't have to be the only ones who are making the change. So that inspired me to do the 10. So 10 is just to think of a number that was calculated for like all of that.

It's also a measurement of impact as a kid. I remember telling, I was like a little ultra boy. So like I did like the incense or whatever it was. And I remember telling my parents, like, I want to be a priest and they were so proud of their son. And I turned into the complete opposite for a long time after high school, like a tyrant.

But I remember why I said it and I had so much respect for how the priest always had their door open. And if you had a problem, you could just come into his place. And he just, he was always helping other people and he was so calm and wise and never made you wrong about anything and just wanted to listen and maybe guide you. And I love that. And then I realised I also want to make money. I don't wanna give up on my possession.

So I feel like that has manifested in, like I am a teacher and we're also making money and we're also making a whole bunch of other people money. And then also just what the structure is for long-term investing. It's some, it's a game that I've gotten into. So to really fuel that. So I think a lot of people just throw out a number of, like Amelia, but they don't know why they're doing it. So just for anyone else listening. It's not just a number like I would attach what specifically it means.

Emily: I completely agree. Because when we're playing in the realm of feminine energy. So, the money is not coming through hard work, but coming through inspiration and impact, and those energetics, we need to feel lit up by desire. 

Because that's what makes us so magnetic to that money coming in. And so it's like, when you ask people, like, why do you want that money? And it's sort of like, well, you know, this is how much is needed to pay the bills and that kind of stuff. It's like, you can feel. 

Lucas: Well, it's like, that's what N makes like, I want to, I want to do what M does. And it's like, has got to like, do you really want to make what, you know, Emily or Lucas? Him or her does, or is like, what does it mean to you? For sure. 

Emily: Totally.  

Lucas: Comparison game.

Emily:  And it's like, when we can do those things that make us feel lit up, that also is what brings in the money too. And it's just energetically. So I'm curious as you think about this version of you that has a $10 million business and has it kind of co-op profit sharing style and all this kind of staff. Have you been able to identify, is there any friction there for you from, like a money mindset perspective that you feel like it would prevent you from stepping into that version of yourself?

Lucas: We're really talking about, you know, who do I gotta become and who do I have to be? There are a few, there is obviously some on the logical side, a few things around skillset. So I'm in a mastermind for that specifically more about completely letting go of actually, this is something that didn't market.

But something that's happening is completely letting the emotions of money and looking at, you know, balance sheet and cash flow statements and understanding company financials and evaluating companies. So I'm in a mastermind for that. That is very new to me, but I've been having a lot of fun with it and it is almost like a byproduct of that. And it's something I should actually tell him, cause he should market. This is you almost become even more, less, less attached to money because you start seeing it as a tool and as a resource and as like it's moving and it's flowing and it's coming in and out and you're like, oh, you just look at a piece of paper. And you're like, that's my company. And I understand what's happening within it. And you could even make decisions based on understanding the numbers. 

So those skillset that I'm working on leaning even deeper into trust. And with that, seeing something that's been coming up for me lately with the profit sharing, is this one thought if I had to work four or five years to hard work, make what I'm paying out as just a bonus to this person. And some things come up sometimes I'm like, do they actually deserve it? Did they earn it? And I'm aware of it and I'll sit with it. And I'll work on turning that around and understand how much value they actually bring and like how just the speed at which we're growing is literally not even dependent on me anymore and what that's really worth to me.

Things around paying myself lately. And that's something I worked through last year. I had all the money sitting in the company and I was just so, like, terrified to pay myself. I think things around taxes came up. I think all these things came up and then I had a goal, like, I'm going to put a hundred grand in my personal bank account and I'm going to spend three months to get there. And three months later I had a hundred grand and I just started getting those numbers of, like personally, what would I have to have in a savings account? Which investors will tell you is wrong. 

But I think there's some equity in what's your little push the number. That you sleep well at night and yet it's not making you money. And yet it might even be losing value. But to me that's important. So I want it, a hundred grand just sitting in an account that every time I look at my bank account, it's there. So that came up. I had to work through it instead of keeping it all in the company. So those were some of the things. But other than that, I see myself as someone who makes 10 million, it's not even a foreign to me, and I've already felt it so often that when it happens, it won't be a surprise.

Emily: I love that so much. And I love what you're speaking to, which is like the energetics behind these decisions, right? Because so often our neural pathways, whenever it has to do with money, it's like this old story around lack, it just fires it's there as the automatic programming. And so even once that shouldn't be our paradigm anymore. It still happens. Right? So it's like you could be paying someone this huge bonus and have that feel like a lack. You could have a hundred thousand dollars sitting in your bank account and you are, your mind can still translate that to lack because while inflation, so that money, that money is losing 3% a month.

So pretty soon you look at a hundred K in your bank account and it's still like a loss, like a lack. And so I love your level of intentionality of really noticing these thoughts as they scamper through your mind and saying, wait, hang on a second. And just allowing yourself to rewrite that, because that is so much of, like the inner work is allowing ourselves to feel joy and feel abundance.

In all of these places and knowing that sometimes going against conventional wisdom is the most appropriate thing for us to do. Right? Because it actually makes us feel good. And the more that we can just feel joy and the more that we can feel abundant, the more comes to us. It can be so simple when we allow it, but we second guess experts versus us being the expert in our own life. Right?

Lucas: That's it right there, I think it is listening and, like understanding. Cause I want all the facts before I make a decision. And so I'll grab all the facts I bought recently. I bought gold, like it's sitting on my desk and I bought gold and I would say that it was not a great investment, but I wanted physical gold on my table. And any investor would be like, don't buy gold right now. Or maybe they would, or they have their own thing. To me, I'm like, I'm buying gold. Because it reminds me of, like value and it makes me feel wealthy and I want to touch it and feel like actual something that's been used, like Kings built their chests from gold. And I just want that in front of me. And so I bought it and, or I have a grand sitting in cash on my table is just this great little reminder. I use bookmarks like a hundred dollar bills for bookmarks. Just a reminder. And yes, it might get lost. It's someone might take it. I might lose it. I get that.

But there's I think sometimes like you don't have to always rely on logic and that's again, being fairly intelligent. Most of us listening here are starting businesses. That's something that I had to come to terms with. And when you know what you want, if I want it to build wealth way faster. And that was my only goal. I wouldn't have any cash. I'd have no gold and I'd probably have debt and I'd be turning that debt into more money. But just for where I'm at right now, it's not what I want. And I'm okay with that.

Emily: I love that, having that tactile experience of money in value, right? We don't get that as much now in, in modern society where everything is just ones and zeros on a computer screen, but it is fun to have those tactile experiences.  

Lucas:  And mass produced. I think everything is so mass produced. And I think what I've been realizing lately is so I, like, I keep things around me all the time. I have, like a chess piece and this is a mass produced chess piece.

So I've just bought a new chess piece that is like, custom made and it's way too, like it's expensive, but there's, there's an energy to it. Or like when you drive something or you own a piece of clothing or whatever, that you've paid the extra dollars for, even if it's a name brand and I could care less about the name brand, but there's this energy to it that I don't think most people understand that there's value within that. And if you can surround yourself with these things that actually just give you energy and you're setting yourself up to win and just make it easier. So I stopped buying mass produced stuff, and I'm like, I want high quality. I'll save extra if I have to, or it can be illogical. But there's an energy that pays dividends. Then I think sometimes an investment into an index fund, just, it pays more dividends, I think sometimes in doing the illogical things so. 

Emily: Absolutely. Well, and it's like based on whose logic, right? Because if it feels good in your body, then it is the right thing for you to do. And that is the fastest path. And what you were talking about. If you just wanted to build wealth, the fastest that you'd have debt, and you'd be turning money into more money. And I think that really comes back to kind of the summary of what we've been talking about today, we just like, you get to have a life you enjoy in a business that you enjoy and have the wealth that you desire, and you get to have them both at the same time. If you choose it.  

Lucas:  It's a beautiful reminder, is that, and that's so oftentimes forgotten and not, not, but, or, or, but like end. 

Emily: Exactly. So, well, I feel like we could talk all day. This has been so much fun. 

Lucas: I think that there's this, there's one last thing for everyone. And you touched on this in the start, but it's like not making where you're at wrong. And I'm just so tired of seeing that. And I get it from a marketing standpoint, you build desire and I get it. We play the game as well, but just watching it is like, you can, you're perfect the way you are and you can have more like, you're literally, even if you're broke and you have bills by like piling up on your desk or you're perfect.

You're exactly what you're supposed to be. And I think turning it into a game and understanding it, it is kind of a game we'll just maybe make it easier, but you're perfect where you are, but keep listening to this podcast or seek out, Emily's helping keep bleeding into it and you can get to the next level and the next level and the next level, and they can help other people get to that level.

Emily: Perfectly stated. And Lucas, I just love your message. I love your energy and I love the way that you show up online. I think that you're a very inspirational person to follow. So I would love for you to just share the best way for all of our listeners to follow you.

Lucas: That's a, that's a really good question that I've been really questioning Facebook. Others, we use Facebook, but it's just Lucas Rubix on all platforms. The website's the most up to date because it has links to where to hangout most. But I think YouTube is going to become a main platform. Cause, and, and our podcasts, like these long form content that if someone wants to download real value, they can tap in. So all those links are at Lucasrubix.com. But, I'd say Facebook is where I hang out the most right now.

Emily: Awesome. I'm starting to tune into your podcast as well. I'm really excited about that.

Lucas: Well, we'll do a little, we'll do a little exchange. We'll make sure we get you on our show. I'm backlogged like so much. Cause we have a new podcast person they're getting trained up, but I'll definitely, we'll definitely get you on that show.  

Emily: Well, time is an illusion anyway, so everything's always happening in perfect timing if we allow it.

Lucas:  That's true. That's true. 

Emily: Thank you so much. It's been just a joy to have this conversation with you. And I look forward to continuing to connect and deepen our friendship and relationship online. 

Lucas: I feel the same thing.

Emily: All right. Thank you so much for listening to today's show. Changing the way we think, feel and talk about money will change the world. I truly believe that it starts with you tuning in and it spreads when you share this show on Instagram and Facebook and tag me at Em Makes Money and you know, what moves the needle the most, taking just a minute to leave a five-star review on iTunes. This show isn't free to produce. So let's multiply those dollars invested to help this show reach a bigger audience each week. So thank you for your help. I really appreciate it until next time. I'm wishing you health, happiness, and boatloads of money.


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